Bachelor’s degree in Marketing and Business Management
Master the Basics of Audience Engagement With Our Marketing Concentration
Today’s business organizations need leaders who can design and implement high-return, cost-effective marketing strategy, which includes digital and non-digital marketing activities. In the Marketing concentration, you’ll explore the analytic and decision-making skills needed to manage marketing resources and activities in both a domestic and global context.
Master Skills Critical to Successful Small Business Management
Running a small business can be exciting and rewarding—if you’re prepared for the challenges. Drawing from real-world successes and failures, our Small Business Management concentration can help you gain valuable insights into the importance of customer relations and strategic marketing. Apply new tactics immediately in your current business or in the planning phases of a new venture.
Marketing Courses
Choose three of the Marketing concentration courses below to customize your Washington Global University undergraduate degree with a focus that fits your interests and career goals. You’ll build practical, industry-relevant skills that help you stand out to employers in today’s high-stakes job market.
Successful business strategies and policies depend on effective marketing management processes and knowledgeable leaders. Through this course, students have the opportunity gain the creative decision-making skills required to develop and implement strategic marketing programs. Students learn about fundamental concepts and elements of marketing, including marketing mix, channels of distribution, and industrial and international marketing. They evaluate current events and contemporary business case studies to develop a real-world understanding of the development, organization, implementation, and control of the marketing plan
In this course, students examine foundational concepts in global marketing. Examples and cases cover both developed and developing markets. Topics include culture and marketing, global and local competitors, cross-cultural consumer behavior and research, and intercultural marketing communications.
Marketing a service requires a different approach than marketing a traditional product. Services and products each serve different emotional, physical, and intellectual needs, so marketers must learn to present them strategically to consumers. In this course, students evaluate how service marketing differs from product marketing. They explore concepts such as the service marketing mix, total quality management, customer perceptions of services, and the pricing of services. They assess and discuss the role of pricing, the importance of adopting strategies, and the role of service environments. For a practical understanding of the service industry and marketing, students develop a comprehensive plan in the context of real-world service challenges.
Digital storytelling drives the Internet and communication. Writers tell stories on every blog, website, and social media post in the ever-expanding online, mobile environment. User-generated content, citizen journalists, vloggers, and influencers increasingly drive views and capture audiences. Students study the hallmarks of effective digital writing, including clear, concise language and ease of reading across multiple platforms and programs. Digital writing strategies and techniques are key, modern workplace skills, and this course provides engaging, real-world opportunities for students to develop their soft skill set.
Students in this course examine major concepts and theories of influence and persuasion. Understanding the psychology of influence and persuasion, and recognizing how we use it in daily interactions—or how we experience it used by others—is a vital component of making positive decisions about relationships and careers, as well as everyday challenges and opportunities in our lives. Students will apply specific theories to common situations to analyze and evaluate the impact of influence and persuasion on their own and others' attitudes, beliefs, and behavior. Particular areas of study include influence and persuasion in daily communication, cultural considerations, media and consumer behavior, and politics and leader influence. Throughout the course, students also apply self-reflection strategies to case studies and their personal experiences and also assess the ethical aspects of influence and persuasion.
Small Business Management Courses
Choose three of the online small business management courses below to customize your Washington Global University undergraduate degree with a focus that fits your interests and career goals. You’ll build practical, industry-relevant skills that help you stand out to employers in today’s high-stakes job market.
The focus of this course is on evaluating business concepts and business plans for small businesses so that students can develop strategies for successfully launching and operating a small business. Students examine the small business life cycle and explore resources available to small business owners. Real-world case studies expose students to the challenges of running a small business venture. Topics covered include startup business ideas, financing the small business, legal and liability issues, employment decisions, ethical and moral considerations, and expansion opportunities for small businesses.
The focus of this course is on evaluating business concepts and business plans for small businesses so that students can develop strategies for successfully launching and operating a small business. Students examine the small business life cycle and explore resources available to small business owners. Real-world case studies expose students to the challenges of running a small business venture. Topics covered include startup business ideas, financing the small business, legal and liability issues, employment decisions, ethical and moral considerations, and expansion opportunities for small businesses.
In this course, students address the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students learn effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods.
In this course, students learn about the impact of operating decisions on customer relationships as they relate to building, maintaining, and growing a loyal customer base. Students assess approaches to customer relationship marketing and management for competitive advantage. They also evaluate strategies for excellence in customer service within a culture driven to meet and exceed customer expectations.
Earn Career-Focused Credentials With Immediate Impact
Bachelor’s Degree in Marketing and Business Management
The Bachelor’s Degree in Marketing and Business Management is an intensive program designed to equip learners with the strategic, creative, and analytical skills needed to excel in marketing, brand development, and business leadership across today’s competitive global marketplace.
The Bachelor’s Degree in Marketing and Business Management provides students with a comprehensive understanding of marketing principles, strategic management, and organizational leadership, preparing them to make data-driven decisions and lead effectively in dynamic business environments.
Achieve Recognized Qualifications That Advance Your Career Today
Earn an Accredited Bachelor’s Degree in Marketing and Business Management
Advance your career with a Bachelor’s Degree in Marketing and Business Management from Washington Global University, an institution fully accredited by the Federal Commonwealth and the U.S. Department of State. Students can also obtain embassy approval for international recognition and validation of their degree. To ensure transparency and confidence, the university allows students to provide a financial guarantee through www.escrow.com until verified copies of official certificates and accreditation documents are securely delivered. This ensures a trusted, globally recognized educational experience that supports your professional growth and success.
5 Modul - 20 Part – Marketing and Business Management-181 Hours
Module 1: Foundations of Business and Management (36 hours)
Develops essential understanding of how businesses operate and are managed.
Part 1: Introduction to Business Environments – 9 hrs
- Types of organizations, stakeholders, and business objectives
- Economic systems and market dynamics
Part 2: Principles of Management and Leadership – 9 hrs
- Planning, organizing, leading, and controlling
- Management theories and leadership models
Part 3: Business Communication and Professional Skills – 9 hrs
- Effective communication, presentations, and teamwork
- Cross-cultural communication in global business
Part 4: Business Ethics and Corporate Governance – 9 hrs
- Ethical decision-making, CSR, and sustainability strategies
Module 2: Marketing Principles and Strategies (40 hours)
Explores how marketing drives business success and customer engagement.
Part 1: Fundamentals of Marketing – 10 hrs
- Marketing mix (4Ps), consumer behavior, and market segmentation
Part 2: Branding and Product Strategy – 10 hrs
- Brand positioning, brand equity, and product life cycle management
Part 3: Digital and Social Media Marketing – 10 hrs
- Online marketing tools, SEO, content creation, and analytics
Part 4: Marketing Research and Consumer Insights – 10 hrs
- Research methods, data analysis, and interpreting market trends
Module 3: Business Management and Operations (35 hours)
Focuses on managing people, processes, and performance within organizations.
Part 1: Organizational Behavior and Team Management – 8.75 hrs
- Motivation theories, teamwork, and conflict resolution
Part 2: Human Resource Management and Talent Development – 8.75 hrs
- Recruitment, performance evaluation, and training programs
Part 3: Operations and Supply Chain Management – 8.75 hrs
- Production systems, logistics, quality management
Part 4: Business Decision-Making and Problem Solving – 8.75 hrs
- Critical thinking, data-driven decisions, and creative solutions
Module 4: Financial and Strategic Management (40 hours)
Develops understanding of finance, strategy, and how to lead business growth.
Part 1: Introduction to Financial Management – 10 hrs
- Financial statements, budgeting, and cost control
Part 2: Business Economics and Market Analysis – 10 hrs
- Supply and demand, pricing, and economic forecasting
Part 3: Strategic Management and Competitive Advantage – 10 hrs
- Strategy formulation, SWOT, and business-level strategies
Part 4: Entrepreneurship and Innovation – 10 hrs
- Business planning, startup funding, and innovation leadership
Module 5: Integrated Marketing and Capstone Project (30 hours)
Applies all learning through real-world marketing and management projects.
Part 1: Integrated Marketing Communications (IMC) – 7.5 hrs
- Advertising, PR, and promotional strategy integration
Part 2: Global Marketing and Cross-Cultural Management – 7.5 hrs
- International market entry strategies, global branding
Part 3: Data Analytics for Marketing and Business Decisions – 7.5 hrs
- KPIs, dashboards, marketing ROI, and data interpretation
Part 4: Capstone Project and Presentation – 7.5 hrs
- Applied business plan or marketing campaign, with oral defense
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✽ What We Offer
Tuition and Scholarships
We believe you can achieve your goals—and we are here to support you along your journey. Request information to learn more about scholarships and financial aid for those who apply and qualify.
A dedicated student portal
Your all-in-one online hub, designed to keep every academic detail at your fingertips.
Record of Completed Courses
Track your learning journey with a clear overview of all courses you’ve successfully completed.
Academic Transcript
Access an official, up-to-date record of your grades and achievements at every stage.
Accredited Bachelor’s Degree Certificate
Graduate with a globally recognized certificate that validates your hard work and success.
Certificate Samples
View sample certificates directly on your student page, giving you a preview of your official credentials.
Accredited Credentials
Why it matters: Having a document notarized makes it more trustworthy and helps prevent fraud, since the notary’s stamp and signature confirm the identity and intent of the signer.
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Notary Public in the United States
A Notary verifies identity , ensures free consent, and certifies valid execution of certificates and documents.
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Federal Commonwealth Authentication
The Secretary of State’s office verifies that the document was properly notarized or issued by an authorized public official (such as a notary public, county clerk, or registrar). This confirms the document’s legitimacy before it is used abroad.
U.S. Department of State
A signature shows intent, but authentication by the Secretary of State gives your documents unquestionable credibility—transforming personal agreements into legally recognized records trusted at home and abroad.
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Embassies & Consulates (if required)
After a document is notarized, authenticated by the Secretary of State, and (if necessary) approved by the U.S. Department of State, the foreign embassy or consulate provides the final legalization. This confirms to the receiving country that the document has been properly verified by all U.S. authorities.
The applicant for the Specialized Bachelor’s Degree receives a scholarship package, which includes:
University Admission Letter
Official confirmation of acceptance into the specialized bachelor’s program.
Accreditation Authority Report
A document verifying that the program meets academic accreditation standards.
Scholarship Certificates
Proof of awarded academic scholarships supporting the student’s study.
Certificates of Excellence and Academic Achievement
Recognition of outstanding performance and scholarly accomplishments.
Scientific Competency Report
An evaluation confirming the applicant’s readiness and qualification for the program.
Scientific Verification Certificate
A document validating the authenticity of the applicant’s academic credentials.
Specialization Course Transcript
detailed record of the courses and subjects covered in the chosen major.
Scientific Membership Card
Identification confirming the applicant’s membership in the academic body.
Scholarship Package in Arabic
A full set of scholarship certificates issued in Arabic for additional recognition
Registration Procedures for the Bachelor’s degree in accounting and finance
Basic Steps for Enrollment at Washington Global University in the United States
- No application fee
- You are 21 years of age or older.
- Complete the application form with your personal and academic information.
- Upload a copy of your educational qualification: High School Diploma (for undergraduate programs).
- Upload a valid proof of identity (Passport – National ID Card – Personal Identification Document).
- Once your application is reviewed, you will be contacted via email.
- An online interview or a written test may be required.
- Receive the official admission letter.
- Pay the tuition fees (either in full or partially, depending on the plan).
- Obtain your login credentials for the online learning platform.
Work one-on-one with an Enrollment Specialist who’ll guide you through every step—from choosing the right program to paying for your education.
- Attend online lectures (live or recorded).
- Submit assignments through the platform.
- Participate in online forums and virtual discussions.
Momentum Starts with One Decision –
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Whatever your question is, we’ve got you covered
Whatever your question is, we’ve got you covered.
Washington Global University Enrollment Specialists are trained to help you research, plan, and get started on your academic journey.
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